ASHWORTH, the world’s leading international fashion golf apparel brand, is proud to present the ASHWORTH x Mountain Yam collection at CENTRESTAGE 2024, in collaboration with renowned Hong Kong designer Mountain Yam. The ASHWORTH house fashion show will be held on 4th September (Wednesday), from 5:30pm to 6:00pm at The Stage, Hong Kong Convention and Exhibition Centre. ASHWORTH will showcase its cutting-edge golf fashion on the runway, redefining the boundaries of style and performance.
YGM's acquisition of ASHWORTH in 2019 marked a significant milestone in the global golf apparel industry. YGM is firmly committed to expand ASHWORTH and promote it worldwide. Recognizing the importance of golf fashion in Asia, ASHWORTH is excited to collaborate with Mountain Yam on the ASHWORTH x Mountain Yam collection. This collaboration brings together ASHWORTH, an internationally acclaimed golf fashion brand, and Mountain Yam, a versatile and inspiring designer, to create a fresh and dynamic collection that breathes new life into golf apparel.
The ASHWORTH x Mountain Yam collection is inspired by the theme of “evolution”, showcasing a transformation in golf clothing design from traditional to innovative styles, setting new trends for today. For example, the iconic Golfman icon of Ashworth has cleverly evolved into playful and dynamic line patterns. With bold color schemes and modern cuts, the series interprets the concept of golf sportswear on multiple levels, such as incorporating street fashion elements to create contemporary athleisure fashion.
Founded in 1987 in California, ASHWORTH quickly rose to become a top-tier golf apparel brand. In 1992, Fred Couples, wearing ASHWORTH, won the US Masters Tournament and the prestigious Green Jacket, solidifying his status as the world's top-ranked golfer at the time. Today, with over 500 distribution points across the United States, United Kingdom, Hong Kong, mainland China, Taiwan, and South Korea, ASHWORTH is established as a trusted and respected name among golf enthusiasts. This fashion show brings audiences a journey through time, witnessing how ASHWORTH gradually became the influential international brand it is today, always striving for innovation and leading trends in golf fashion.
From 4th to 7th September, ASHWORTH will unveil the collections at booth 3D-D18, 3/F, Hong Kong Convention & Exhibition Centre. Buyers and participants from all over the world can experience the exceptional ASHWORTH golf apparel, and how the comfort and function are beloved by golfers.
House Fashion Show: ASHWORTH X Mountain Yam
Date: 4th September, 2024 (Wednesday)
Time: 5:30 PM - 6:00 PM
Venue: The Stage, 3/F Hong Kong Convention and Exhibition Centre, Wanchai
(Entrance at Hall 3E)
ASHWORTH Collection Preview
Dates and Time: 4th - 6th September 2024, 10:00 AM - 7:00 PM
7th September 2024, 10:00 AM - 6:00 PM
Location: Booth 3D-D18, 3/F, Hong Kong Convention and Exhibition Centre, Wanchai